Tundra Endeavour

The Tundra Endeavour project was the audacious idea that became a reality thanks to the amazing team effort between Saatchi LA, our client Toyota and the California Science Center. It is the story of the half-ton truck that towed the 150-ton Shuttle Endeavour, live, in front of the world, garnering over ONE BILLION unpaid media impressions in the process. 

Case Study

The story, told in a series of videos, is on permanent exhibit at the California Science Center.

The Challenge

The Mission

An Astronaut’s Story

Born In America

Overbuilt

The Ultimate Journey

The Tundra's feat of towing the Spaceshuttle was so unbelievable, that people questioned if it was real. So we created a Multicam view of the tow as it happened.