Prius – The longest chase

To extend the reach of the Prius beyond the core audience of environmentally minded people, Toyota designed the new Prius with a slick look, aggressive performance and even better gas mileage. We took this badass attitude and designed the story of the longest chase around it. The first act was told in the 2016 Superbowl. 

The Longest Chase

The Phenomenon

Hunters

Vanished

CamryProject type

Hotel TacomaAdvertising

Tacoma — Play NowProject type

Tundra EndeavourAdvertising

Celica - Looks FastAdvertising

Saatchi GreenAdvertising

Operation HopeAdvertising

Prius For AllAdvertising