Hi

I once had the idea of towing the Space Shuttle Endeavour with a Toyota truck. In my first life, many years earlier, I harvested hay with a scythe, pitchfork, and rake alongside my parents and sisters in the Swiss Alps. Work experience: Unpredictable deadlines (weather), teamwork (my family), grit (my calloused boyhood hands). Yet, regrettably, while apt at carrying hay bundles on my back, I was unable to recognize one sheep from another; I had to find another way. 

In 1990, I flew to Los Angeles, where I gradually discovered my passion for creativity. Saatchi & Saatchi LA gave me my first job. I repaid them with their first Gold lion for the Celica “Looks Fast” campaign. 

During a long string of eternal California summers, I conceived, presented, and sold enough launch concepts for Toyota vehicles to fill several barns. Before I set foot in this country, I’d never heard of the Super Bowl. Now I’ve done 4 spots for it. I’m looking to top all of it freelancing as an ACD/CD.

Stubbornly opposed to the idea of losing my connection to my first life, I photographed my family, the village, the people, and the landscapes over thirty years of visits back to the village. The result: A book with not one, but three titles in three languages: Vrin — Home through an Emigrant’s Lens  |  Flüchtige Heimat  |  Bandunar e mai schar dar. (There should be an award for that kind of titling.)

When an old app I needed for one of my photography projects became too outdated to work on my Mac, I coded a new one using AI. It’s better than the original. 

How can I be of use?

Resumé