Camry - Sensations
The Camry has always been the smart logical choice. It is reliable, safe, long lasting and keeps its value. The new Camry has all that plus something new. Driving it elicits visceral sensations. In the campaign we strived to convey these sensations to the viewer, to show them what it feels like to drive the new Camry rather than telling them.
Daring (This video was delivered with haptic feedback on mobile. A first in the industry)