Corolla – Live the Dream for Less Coin
The 2009 Corolla felt like a more expensive vehicle than it was. No really! But we knew a straight
pitch would be laughed off, so we took the tongue in cheek approach. We treated our audience
like royalty and created a digital campaign with an estate reminiscent of 18th century Europe.
Website Visitors could explore features via games and videos.
Rich Media Bluetooth. The first instance of using TCPIP to allow the guests to place a phone call directly from the banner.
Rich Media MPG.