2012 Camry launch

How about some whacky reinventions to remind everyone that the Camry is completely reinvented. (Superbowl)

The 2012 Camry launch is the largest campaign Saatchi has done for Toyota to date. The vehicle is loaded with
class-leading technology. Our anthem spot is designed to highlight all these features in a visually arresting way.

The 2012 Camry also comes in a sports edition. Since Camry isn’t exactly known for its sporty pedigree, we
decided to borrow credibility from Nascar, where Kyle Busch has won tons of races in his Nascar Camry.