2012 Camry launch

The 2012 Camry launch is the largest campaign Saatchi has done for Toyota to date. The vehicle is loaded with
class-leading technology. Our anthem spot is designed to highlight all these features in a visually arresting way.

The 2012 Camry also comes in a sports edition. Since Camry isn’t exactly known for its sporty pedigree, we
decided to borrow credibility from Nascar, where Kyle Busch has won tons of races in his Nascar Camry.